Where can I watch Business Proposal?

Business Proposal is available to stream on Netflix and Viki.

How many episodes does Business Proposal have?

Business Proposal has 12 episodes, each approximately 60 minutes long. The drama aired on SBS from February 28 to April 5, 2022.

Is Business Proposal worth watching?

Yes — Business Proposal is one of the most globally successful K-drama romcoms in recent years, reaching Netflix #1 in multiple countries. It holds an 8.7 rating on MyDramaList and is praised for its committed physical comedy and strong chemistry between leads.

Who are the lead actors in Business Proposal?

The lead actors in Business Proposal are Ahn Hyo-seop as CEO Kang Tae-moo and Kim Se-jeong as food researcher Shin Ha-ri. The drama also features a popular secondary couple played by Kim Min-gue and Seol In-a.

📺 K-Drama Guide · Romance · Comedy

Business Proposal

Name: Business Proposal
Director: Park Seon-ho
Genre: Romance, Comedy, Drama
Cast: Ahn Hyo-seop, Kim Se-jeong, Kim Min-gue, Seol In-a, Lee Duck-hwa

사내맞선 · 2022

✅ Completed · 12 eps
🎬 Netflix · SBS
⭐ 8.7 / 10 MDL
🔞 15+ · Teens

⚡ Updated · Apr 7, 2026

📋 Drama Overview

Everything you need to know before you hit play.

Completed
🔥 Netflix Global #1

Business Proposal

사내맞선 (Sanae Matseon) · 2022 · South Korea

WriterHan Seol-hee, Hong Bo-hee

DirectorPark Seon-ho

Episodes12 eps · ~60 min each

⏱️ Binge Time12h 0m

AiredFeb 28 – Apr 5, 2022

GenreRomance · Comedy · Drama

Content Rating15+ · Teens 15 or older

Netflix
SBS

Fake Relationship
Office Romance
CEO Male Lead
Contract Dating
Best Friends

Shin Ha-ri (Kim Se-jeong) is a food researcher at Go Food — competent, cheerful, and quietly nursing a crush on her university friend Lee Min-woo. When her best friend Jin Young-seo, heiress to a rival conglomerate, begs her to take her place on a blind date and scare the guy off, Ha-ri agrees. The plan: show up as the most undateable woman alive. The problem: her date turns out to be Kang Tae-moo (Ahn Hyo-seop), the new CEO of Go Food. Her own boss. The man she will have to face in the office every single day from Monday morning.

Rather than confess, Ha-ri doubles down — giving Tae-moo a fake name, Shin Geum-hui, and hoping to never see him again. Tae-moo, meanwhile, has his own agenda: tired of his grandfather’s relentless blind date matchmaking, he proposes to the next woman he meets. That woman is Ha-ri. What follows is a contract relationship built on lies that both parties are increasingly invested in making real — while Young-seo and Tae-moo’s devoted secretary Cha Sung-hoon (Kim Min-gue) discover they have a problem of their own.

Episode Progress
12 / 12 ✅ Completed

▶ Official Trailer

🎭 Cast & Characters

Two couples, one chaos spiral — and a grandfather who makes everything worse and better simultaneously.

Ahn Hyo-seop

Kang Tae-moo

Lead

Kim Se-jeong

Shin Ha-ri

Lead

Kim Min-gue

Cha Sung-hoon

Supporting

Seol In-a

Jin Young-seo

Supporting

Lee Duck-hwa

Kang Da-goo

Supporting

Go Wook

Lee Min-woo

Supporting

🍿 Where to Watch

Stream Business Proposal on these platforms.

Netflix Viki

📺 Episode Guide

Spoiler-light recaps — enough to remember where you left off, nothing that ruins the ride.

EP 01

The Wrong Date

February 28, 2022

Ha-ri agrees to a one-time favour: show up to Young-seo’s blind date and scare the man off. The plan collapses before the appetisers arrive. Kim Se-jeong’s physical comedy is immediate and fully committed — the elevator scene alone establishes what kind of show this is going to be. Light, fast, and completely aware of its own ridiculousness.

EP 02

The Proposal

March 1, 2022

Tae-moo, fed up with his grandfather’s matchmaking campaign, decides to solve the problem permanently: propose to the next woman he meets. That woman is Ha-ri. What’s quietly funny here is that Tae-moo isn’t cruel about it — he’s just extremely, catastrophically efficient. Ahn Hyo-seop plays the deadpan straight and it works perfectly against Se-jeong’s barely-contained panic.

EP 03

Study Session

March 7, 2022

Ha-ri has to memorise a dossier on Tae-moo before meeting his grandfather — and simultaneously survive working under him at Go Food. The episode juggles two timelines of escalating awkwardness, and the contrast between Ha-ri’s frantic competence at the office and her total implosion the moment Tae-moo is nearby is the comedy engine the show will run on for twelve episodes.

EP 04

Caught and Released

March 8, 2022

Tae-moo figures out that Ha-ri is a Go Food employee — and chooses, for now, not to blow up her cover. The shift from him being the mark to him being quietly in control is the episode’s best move. The secondary couple continues to circle each other in ways that are genuinely more electric than they have any right to be.

EP 05

Anniversary Trap

March 14, 2022

Tae-moo invokes the penalty clause in their contract: Ha-ri must attend the company’s Foundation Anniversary Celebration as Shin Geum-hui — the same event where she’s also receiving a work award as Shin Ha-ri. The logistics of being two people in the same building make for one of the show’s funniest set-pieces. Grandpa Da-goo arrives and immediately makes everything worse and better.

EP 06

The Real Thing Starts

March 15, 2022

The midpoint — and the episode where the show’s emotional register quietly shifts. Tae-moo begins to act less like a man executing a contract and more like someone who genuinely wants to spend time with Ha-ri. The jokes don’t stop, but there’s something warmer underneath them now. Young-seo and Sung-hoon hit their first real moment of honesty.

EP 07

The Reveal

March 21, 2022

Ha-ri’s identity finally comes out — and the show handles it better than expected. Tae-moo’s reaction isn’t explosive; it’s cold, measured, and somehow more painful. The episode earns its emotional beat because it’s been building Ha-ri as someone genuinely likeable and Tae-moo as someone who doesn’t process feelings easily. The distance between them here is the most tension the show has generated.

EP 08

Making It Right

March 22, 2022

Tae-moo decides to pursue Ha-ri as herself — no contract, no alias, no grandfather’s agenda. The episode is the show at its most purely romantic, and Ahn Hyo-seop’s delivery of a man who has exactly zero experience expressing genuine feelings without hiding behind formality is consistently funnier and sweeter than it deserves to be. Peak drama for both couples arrives simultaneously.

EP 09

Going Public

March 28, 2022

The highest-rated episode of the series — and the one that made the show’s reputation globally. The couple goes official, and the fallout inside Go Food is handled with exactly the right mix of comedy and genuine warmth. Kim Se-jeong gets a chance to show Ha-ri’s resilience under pressure, and the show remembers that she was a competent professional before any of this chaos started.

EP 10

Grandfather’s Move

March 29, 2022

Grandpa Da-goo finally plays his hand — and the drama shifts into its obligatory separation arc. This is the show’s weakest section, because Lee Duck-hwa’s Grandpa has been the drama’s secret weapon for nine episodes and watching him become the obstacle is a tonal mismatch. The secondary couple’s storyline keeps things buoyant when the main plot loses its sparkle.

EP 11

The Honest Conversation

April 4, 2022

Ha-ri finally tells Grandpa the truth about the contract — and the show uses the moment to examine what the relationship actually became versus how it started. The emotional work here is quiet and real, even if the plot mechanics around it are familiar. Sung-hoon and Young-seo reach their own reckoning, and their dynamic remains the most uncomplicated joy in the drama.

EP 12

The Real Proposal

April 5, 2022

The finale wraps both couples and delivers on the title’s promise — one proposal, this time with actual feelings behind it. The ending is compressed and leaves a few threads unresolved, but the tone is right: warm, a little silly, and completely satisfied with what it set out to be. Business Proposal never pretended to be anything other than exactly this. On those terms, it sticks the landing.

✍️ KDramaWorlds Editor’s Take

Our honest read on why this drama is worth your time — and who it’s for.

😂 Full-On Comedy
🦋 Swoony Romance
👯 Best Friend Goals
☕ Easy Binge
🎉 Feel-Good Ending

Kim Se-jeong is the reason Business Proposal works as well as it does. Ha-ri could easily have been written as a passive woman caught in a situation happening to her — instead, Se-jeong plays her as someone making actively bad decisions with tremendous energy and conviction. The physical comedy is committed and precise. The romantic embarrassment is specific and real. When Ha-ri finally gets to be herself rather than a disguise, you feel it. It’s a performance built on charisma and timing, and it makes the entire premise function in ways it probably shouldn’t on paper.

Business Proposal (2022) — cinematic still

The secondary couple — Ahn Hyo-seop’s deadpan CEO opposite Se-jeong’s chaos is the main event, but Kim Min-gue and Seol In-a’s Sung-hoon and Young-seo are what elevate this above a standard office romcom. Young-seo is bold where Ha-ri is reactive, and Sung-hoon is quietly devoted where Tae-moo is architecturally incapable of expression. The two relationships comment on each other in ways that feel intentional rather than accidental. Some viewers find the secondary couple more compelling than the leads; they’re not wrong.

The last two episodes stumble — the separation arc asks Grandpa Da-goo to become an obstacle, and Lee Duck-hwa has spent nine episodes making him the show’s most delightful presence. The tonal shift is real, and the finale is rushed in a way that leaves a few things uncomfortably unresolved. But Business Proposal earned its global Netflix run and its 8.7 MDL score by being genuinely funny in a genre that often mistakes cuteness for comedy. If you want another romcom that earns its warmth rather than just assuming it, Hometown Cha-Cha-Cha is the natural next watch. It’s the rare romcom that knows the difference.

👍👍👍 BEST FOR 👍👍👍

😂 Viewers who want full-commitment physical comedy in a romcom
👫 Fans of What’s Wrong with Secretary Kim or Her Private Life
✈️ A comfort rewatch that doesn’t ask anything of you

⚖️ Final Verdict

What works

•Kim Se-jeong’s physical comedy — committed, precise, and the engine that makes the whole premise work

•The secondary couple (Sung-hoon & Young-seo) who may outshine the leads entirely

•Lee Duck-hwa’s Grandpa — the drama’s secret weapon for nine episodes straight

•12 episodes — tight, bingeable, and never outstays its welcome

What to know first

•Episodes 10–11 hit the obligatory separation arc — the weakest stretch of the drama

•The finale is rushed and leaves a few threads uncomfortably unresolved

•Grandpa becoming the obstacle in Act 3 is a real tonal mismatch

•Plot logic requires you to accept Ha-ri making increasingly implausible choices — lean into it

8.7 / 10The rare romcom that knows the difference between cuteness and actual comedy.